Business copywriter Sydney, copywriting sydney, Advertising Copywriter - Peter Crocker
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AAPT eTXT - Update anyone, anywhere, anytime
With AAPT eTXT you have an immediate, cost effective and very simple way to communicate with your staff, suppliers and cusomers straight to their text capable mobiles from a PC, and receive replies direct to your email inbox. Role: copywriter

Nescafé - The most popular coffee in the world (trade brochure)
Every day in Australia and around the world more people sit down to a cup of Nescafé than any other coffee brand.  In fact, Australians enjoy over 4.1 billion cups of Nescafé every year. That's a lot of leisurely mornings, busy lunches and lingering discussions over dessert! From hotels and hospitals, cafés and cruise ships, buses and bars - we rely on you, our wide network of business partners, to help us serve our coffee each day. Role: copywriter, content collation

AAPT Alliance Partner Program - Building stronger businesses together
The AAPT Alliance Network enables you to offer your customers the opportunity to purchase effective communications solutions directly from AAPT, while generating profitable sales and building an ongoing revenue stream of commissions for your business. Role: copywriter

AAPT Call Centre Solutions - Over Deliver. When customer experience is everything, count on us
AAPT's suite of Call Centre Solutions has been created around the needs of your business.  You told us what you needed, and we listened. Role: copywriter

Intersell - A library of customisable marketing material for IT resellers from Australia's top vendors
With 100s of IT vendors, 1000s of products and dozens of advertising campaigns in the market today, keeping up-to-date with it all has been virtually impossible...until now. Role: copywriter

Cisco - Technology is rapidly redefining education
Over the centuries, the conventional classroom has served society well - and it's not about to disappear. But today's fast-paced and increasingly connected world calls for some essential changes in the ways in which education is delivered. Role: copywriter

Andronicus - The perfect cup of coffee
The perfect cup of coffee is so much more than just a drink.  It's a ritual, a feeling, an attitude and an atmosphere.  ANDRONICUS merchandising and accessories can provide the stylish finishing touches you need to create this pleasurable experience for your customers to enjoy. Role: copywriter

Fujitsu - When you discover the full Fujitsu story, expect to be surprised.
For over 30 years, Fujitsu has designed, built and operated the information and communications solutions that drive Australian businesses and empower their employees to perform. Globally, we've been in business since 1935. Role: copywriter

Nestle FoodSevices Recipe Book
For over 20 years, Maggi dehydrated sauces and gravies from Nestle have set the standard for taste and quality. Our sauces and gravies still lead the way in the Australian market today. More recently, we have introduced a very popular range of Maggi Asian sauces, which have gained a reputation for their authenticity and exceptional quality... Role: copywriter

Neptune - a refreshing way of thinking (Corporate training)
Everyday thinkers wait patiently in the queue of life.
Achievers dare to jump out of the queue and forge their own path.
Which are you?  Role: copywriter

NetForce IT Solutions - We do what we say we'll do.
Sounds simple enough, but surprisingly few companies live up to this basic promise, particularly in the IT industry. We believe this is the key to our success - a well-devised plan, neatly executed. Role: copywriter

Doubleday - Your future as a writer may well lie in the pages of this book.
Here are practical and instantly usable techniques to solve your writing problems. Perfect for when you just can't, you know, can't, ummm, oh I don't know... Role: copywriter

Mater Misericidiae Hospital Annual Report - On volunteers.
Patrick can be found travelling the wards delivering happiness by the armful.  His tour begins at 7.30am, and he covers more than 190 rooms, chatting with patients, selling his papers, and singing along the way... Role: copywriter

Australian Institute of Company Directors (AICD)
A partnership with the AICD enriches your knowledge with sharp insights from over forty five years of hard-won experience. It means
an independent and influential voice in your corner on the big issue of directorship.  It arms you with informed answers to tough questions by keeping you across the facts that matter. It's about respect, reputation and performing to your potential as a leader.
Role: copywriter

Caroma Cube - Creative design isn't always about thinking outside
the square

Contrasting strong, square angles with softened edges and slim walls,
the cube3 range blends the sharpest contemporary looks with a welcoming feel. Role: copywriter

Chrysler Cafe Bars - Drop in for everything you like.
'Chic little espresso bars blending the barista's art with fast, friendly service'.  Rev up the day with a barista-made coffee, linger over lunch, grab a homemade soup to go, or wind down with something from the bar - Chrysler Café Bar is one place in the city where nobody's telling you what to do. Role: copywriter

Vodafone - Mobile marketing adds up to a seriously effective medium
With over 70% of people sending SMS regularly, 20 billion messages sent a year, 94% of SMS campaigns opened and response rates averaging 15% (almost four times that of direct mail), mobile marketing is a more powerful, mainstream option than many people think.

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What my clients say:
"We have worked with Peter across a large variety of projects on the Microsoft account. He not only writes with a firm understanding of the target audience and our objectives in mind, but also has the ability to think strategically about the communications in a way that most writers are not capable of."
Barbara Mitchell - Group Account Director, OneMedia.
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"Love them!!! Peter, I want you to know how much I really appreciate the work you do. It truly is fabulous and always professional. You honestly make my job so much easier and you are worth every single penny. So, thanks again". - Karina Taylor-James, Account Director, FAW.
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