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Why the most talented don't win
To be a successful soloist, you don't need to be a leader in your field or brilliantly talented. Yes, you need to be good at what you do, but all the everyday business stuff is just as important. More>

 

Six simple strategies for serious soloists
In recent articles, credibility has been revealed as a big issue for soloists. Is it our problem if people don't take us seriously? I think it is. Here are some ways we can show the world we mean business. More>

The highs and lows of being your own boss
Working from home is often glamorised as a life of freedom, leisure & balance. A world where shiny silver laptops roam free and hours are spent at the beach. But what's the reality? And is it all worth it? More>

 

Great way to find new music
If you love listening to music as you work and you have a broadband connection (preferably unlimited), read on. I'm sure plenty of you are way ahead of me, but this is easily the best thing I've found on the net in the last year or so. More>

I don't want your money, honey

Is it possible to grow your business without getting paid? Possibly. One way is to help a client build a business by putting the value of your expertise on the line. Here's how I did just that. More>

When is the right time to fly solo?

Knowing just when to start up your own business is an amazingly common and complex problem. Here is a very simple answer. More>

The care factor

Soloists are generally 110% passionate about what they're doing. Passion is a good thing, right? Maybe not always. More>

Are you really a Nudie Virgin?

When it comes to promoting your brand, rather than trying to emulate others, it's more revealing to look in the mirror. More>

The joy of the side business

"Ditch the corporate job and go it alone" they say "Life is not a rehearsal!" But realistically, it's hard to chuck in a good job. So what can you do? More>

Four steps to written testimonials

Impressive client testimonials on your website or marketing collateral are a very powerful way to win new business. But how do you get them? More> 

These articles first appeared on http://www.flyingsolo.com.au.

 

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"We have worked with Peter across a large variety of projects on the Microsoft account. He not only writes with a firm understanding of the target audience and our objectives in mind, but also has the ability to think strategically about the communications in a way that most writers are not capable of."
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